Leveraging M.ly in your Influencer Marketing Strategy

Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the iOS App Store, musical.ly is, “the #1 music video community … musical.ly makes it easy and fun to create amazing videos and impress your friends. Sim...

5 Social Media Marketing Tips for B2B Companies

Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and more people are using some sort of social media everyday which is why it is important to develop a social media marketing strategy, whether it is a campa...

Preparing Store Location Pages for the Holiday Rush

As fall draws to a close, visions of the holiday shopping season are dancing in the heads of retail business owners everywhere. While there are many details to attend to, from putting up the decorations to making sure there is enough staff to handle the crowds, it’s important to also pay attention t...

Where Physical Meets Digital

Whether your side of the fence includes Pokémons on the loose or it’s Pokémon-free, there’s still a game-changing point to consider. The phenomenon has proven something major: mass public acceptance of Augmented Reality. Marketers should invest some time and resources to get to know AR, and consider...

4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world. From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting ...

Festivals Season in Canada: Our Concierges Picks

It’s summer time and with it comes Festival season! Our concierges across the country give you their recommendations for a great time, wherever you are. Calgary Folk Music Festival The Calgary Folk Music Festival is the consistently one of the best Festivals held in Calgary. Celebrating its 37...

Bring Coastal Christmas Cheer to Your Office

Perhaps you’re looking for fresh ideas to amp up the yuletide spirit in your office this year—something other than the usual Christmas party and karaoke session. Making the holidays special for your employees is a wonderful way to boost team morale, keep staff motivated, and build a sense of camarad...

Holiday 2016 looking good for Digital Marketers

The holiday shopping season is in full force, and if the headlines are any indication, things look super optimistic for digital marketers.  “Cyber Monday Sales Jump,” says a Fortune article posted on November 29th. “Black Friday Limps Toward Oblivion as Online Shopping Takes Over,” says a Bloomberg ...

A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my clients and colleagues. I was initially skeptical about how much of the festival’s creative-focused content would directly apply to the very data-driven...